I manage to weasel a free spot on a Valley Wine Tours van trip to "A Wee Dram" a Glenfiddich marketing event in Pictou NS, the place from whence many Scots once fled to New Zealand many years ago.
After failing miserably to identify many of the scents from the scent kit game they play on the Valley Wine Tours trips, I am in a mood to eat lunch when we arrive, around 1:00 PM.
A new place beckons with a street board sign - The Old Post Office Pub. OK, let's do this. Down the granite stairs into the basement and what sure looks like it was a Post Office (it was). Beautiful restored stonework, although blighted by our modern fixation with fire suppression and the obligatory sprinkler lines, the place looks new. It turns out to have been open only a month.
My spirit is lifted on seeing three draft taps, two with no tap handle, but one remaining showing Granite Ringwood Ale! But alas, they have no draft beer left (they really are new to the business) and have violated the ancient code of never leaving a handle on a tap that cannot offer beer. Needless to say, I am bummed.
We are seated together in what looks to have been a vault at one time, but now has a gas fireplace, and is very well appointed. I am expecting a full suit of armour to appear in the corner, and talk at the table is of secret passageways.
I order a glass of Jost Eagle Tree, and later change it to Acadie Chardonnay and the ET only has one glass left in it. But they get points for serving local wines, and all by the glass. Unfortunately, my wine arrives in a state that shows it to have been opened for some time. I should have sent it back, but they were trying so hard....
Food around the table (we are 8) includes Guinness Pie, Fish Cakes, Veggie Curry, and Onion Soup and Chowder. The consensus of that it is quite good. Our fish cakes are nice, but neither of us can find very much fish in there. More like potato cakes with a hint of fish. Oh, the carrots served as a side vegetable were awesome, I think maybe stir fried in honey?
I think this place has a chance to become one of Nova Scotia's great pubs, but they need to have someone who understands pubs help with glassware selection (cut crystal in a pub?), pour size (they were overserving the wine, which we can't complain about, but won't help them in the long run) and keeping beer in stock.
The washrooms were amazing - like those at Seven, or Il Mercato in Halifax, with real individual hand towels like in hotel washrooms. Nice, but perhaps out of place in a pub. This was not fine dining at all, good pub food, so they need to focus on being a great pub. That does not come from great glassware or hand towels -it comes from atmosphere, which they have a start on, great beer, which they seem to know is important, but you have to have it to sell it; and patrons - who will come if you provide the first two.
Then, across the street at the DeCoste Centre....
We are in town to attend "A Wee Dram", an event put on by the DeCoste performance centre as a fundraiser, with Peter Mielzenski Agencies, the Agent for Glenfiddich in Atlantic Canada, bringing in Ian Miller, Chief Brand Ambassador of the Glenfiddich distillery in Scotland.
The event was billed as a talk about Scotch whisky, the latest trends and the proper nosing and tasting techniques, but it really was a very well planned, and practiced marketing presentation for Glenfiddich, as they apparently pursue a strategy to up-sell their single malt line. This is similar to the current marketing strategy under way at our own beloved NSLC, which I cynically (me, a cynic?) describe as trying to get all the guys I grew up with to acquire my drinking tastes. That is, in this case, the aim was to get people who currently buy the basic Glenfiddich, or cheaper blends, to choose the more expensive (and superior) 15 Year Old Solera product from this distillery giant.
Miller reviewed an impressive 30 years’ experience in Scotch whisky, at almost all arts of the whisky making process, including time spent at Bladnoch, Mortlach, Blair Athol, Dalwhinnie, Linkwood and Glen Elgin Distilleries in Scotland before joining William Grant & Sons/Glenfiddisch/Balvenie/Kinnivie, as well as a stint in Holland with brewing giant Heineken.
The man clearly knew his stuff, and just as clearly knew the program he was assigned to promote. His presentation could be "distilled" as:
1. Single Malts are the best distilled product.
2. The 15 year old Solera Glenfiddich is the one to buy.
3. Scotch is for drinking, not keeping.
4. He is always right.
I thought he was also expert at skirting a question that might make it look as though Grant's made blends, or that a blend was worth buying, that there were independent bottlers, that unfiltered whisky might be better than chill filtered, and that Nova Scotia's Glen Breton Canadian Malt Whisky was any better than Chinese rice liquor used to counterfeit Johnny Walker.
On the last, as long as we have to continue sending gaelic teachers, stepdance teachers, and fiddle teachers back to Scotland to help them relearn their lost culture, they can go to hell about thinking that the Scots, who had to leave Scotland, are less entitled to call a valley a Glen, a stream a Burn, or name their product after a place name or word in common use in their culture.
Heck the lead singer of the biggest Scottish rock band (Runrig) is none other than Cape Breton's own king of self love, Bruce Gouthro.
But he was funny at times, and did bring some 30 year old stuff for us to taste, so we'll let him live.
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